A full service music supervision and licensing company that pairs the best brands with the best songs at the right price.
Founded by Rob Kaplan and Aaron Mercer in 2012, who took their combined decades of experience and built a company with the goal of injecting music into culture with more creativity and less red tape. Whether you’re looking to find and license a track, produce and press a record or shoot and ship a long form content piece, Wool & Tusk maximizes their skills and relationships for the benefits of your clients, colleagues and yourself.
A soprano sax player smoother than Kenny G in a Teletubbies costume at a children’s birthday party, Aaron Mercer grew up enamored, not by the indie and grunge scene of his native North Carolina, but instead by the silky stylings of Boyz II Men, Jodeci and Kirk Franklin.
Despite being born and raised in the Garden State, Rob Kaplan has no affinity for Bon Jovi, Skid Row or big hair of any kind, but you can happily unleash him in any indoor shopping mall, particularly one with a Fudruckers. Rob does have penchant for thrash metal, particularly the bands his parents wouldn’t allow him to see growing up.
None of this is in any shape relevant because Rob and Aaron leave their personal preferences at the door and listen to their clients’ musical needs exclusively.
Nothing is more powerful than music. And no one is better at connecting you to the perfect track or the right artist than Wool & Tusk. Bringing together agencies, brands and cultural institutions, Wool & Tusk will become your strategic partner and help you achieve your goals through music.